Pakistan Ecommerce Industry

The e-commerce industry is profoundly impacted by the rise of social networks and the proliferation of mobile devices at an enormously large scale. Since mobile devices such as smartphones and tablets have made a vast number of choices and plenty of information available at fingertips, consumers are leaving behind traces and records of their behaviors, preferences and interests; and this report aims to capture and analyze all these trends.


Pakistan E-commerce industry is in infant stage at the moment where only 1% of the customers buy electronics online as compared to the total sales in the country. E-commerce industry will see a good boom by the start of 2017. Globally the online sales have an average growth rate of 25% annually whereas as Pakistan is in developing stage the growth is nearly 40% annually. Amazon is also waiting anxiously for the Pakistani online market to get some considerable audience so that they can step in here.

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