In The Lean Startup, Eric Ries, entrepreneur inresidence at Harvard, serial entrepreneur and founder of thelean startup meetups, showed how ideas from the startupworld such as constant iteration, minimal viable products (orMVPS), and constantly testing business hypotheses withcustomers to determine when to perservere, and when to pivot, now turns his attention toestablished, mature companies and organizations. For the past four years, Ries has beenworking closely with companies like GE and Toyota and Pitney Bowes to help them becomemore nimble, and more open to change and innovation, in order to spur growth and produceproducts and services that customers want. In The Startup Way, Ries shares his insights, lessons,stories, challenges and best practices from his intense collaborations with some of the world'smost innovative and successful companies, as they attempt to change their culture andprocesses to be faster and smarter at what they do. At GE, Ries's ideas are codified under thename FastWorks; each company adapts his basic framework and ideas in their own way, to fittheir particular organization and industry, as Ries discusses in the book.For every company that recognizes it needs to embrace agility, change and do so quickly if it isto survive and thrive, The Startup Way is an absolutely critical guide and toolkit.
|Number of Pages: ||320 Pages |
|Publisher: ||Penguin UK |
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